Public Education v. Advocacy–an important distinction for library trustees

This piece appeared in the November 2017 issue of Trustee Hotline, published by Library Journal.  This fall, the director of the New Jersey Library Association asked me to put together a list of public education/advocacy dos and don’ts for library trustees, staff and friends. These are important not only so library supporters can stay on the right side of the law, but in order for everyone involved—trustees, Friends, or staff—to effectively run their campaigns, whether they are leaders or par...
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Ringing in the New Year with Oaths of Office

With the new year comes the swearing in of elected officials who were successful in the November 2017 cycle. Communication Services is happy to celebrate with our winning candidates: Holly Trexler, Albany City Court Judge Vicky Plotsky, Albany County Legislature Maureen Cunningham, Bethlehem Town Board Communication Services ran Trexler's campaign which saw her come in #2 in the September primary and then be the number 1 votegetter in the November election. We wrote and produced di...
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2017 Primary Victories

Judge Holly Trexler Wins Ten Year Term! Our innovative direct mail coupled with Communication Services' political management team of Libby Post and Sheila Healy shepherded Judge Holly Trexler to victory in the seven-way primary for Albany City Court Judge. Appointed to the bench after an arduous interview process, Trexler had to run for a full ten-year term. Running for one of three open seats, we branded Trexler as the "justice" judge. Every piece of literature, every Facebook post, every vide...
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Know Your Yes Voters

This piece appeared in the September 11, 2017 edition of Library Hotline. My clarion call for library votes is, “It’s not our job to turn out the no voters; it’s only our job to turn out the yes voters!” Sometimes library trustees and leadership volunteers look at me quizzically. I go on to explain that elections are a product of democracy but are not inherently democratic. You need to identify your yes voters and make sure they come out to vote. It’s up to someone else to remind the no vo...
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Using Direct Mail to Make Your Case for Library Advocacy

This article appeared in the July edition of Trustee Hotline published by Library Journal. The decision has been made. Your library is going to the ballot for a budget, funding proposition, or  building referendum. You’ve figured out what your message is going to be. Now, the question is—how to communicate with  voters? You’ve got social media (“Using Social Media To Advocate for Libraries,” March 27, 2017 Hotline). You’ve got one-to-one communication—in person and online via email and soc...
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New York Establishes Companion Animal Capital Fund

healthcare advocacy
Communication Services runs the New York State Animal Protection Federation. As its executive director, Communication Services' President and Strategist in Chief, Libby Post, has been working with state legislators, the NYS Dept. of Agriculture and Markets, animals shelters and animal advocates to establish the first in the nation $5 million capital fund for New York's animal shelters. Below is the press release announcing the success. Responding to the overwhelming need to assist the state...
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Using Social Media to Advocate for Libraries

When you’re putting together an advocacy program for your library, using social media is crucial—it’s one of the easiest ways to reach targeted audiences in or-der to build your base of support and a simple, cost-effective way to reach advocates where they al-ready are. Just about every library has a website and, at least, a Facebook page. Most also use Twitter, YouTube, Pinterest, and/or Instagram. It’s all about deciding which market you want to reach. Social media is straightforward and al...
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Every Library Needs a Library Advocacy Consultant to Increase Funding

Libraries are among our greatest resources. Their programs and services are essential to the community. They are the information experts, the place our children learned to read and where we took our first computer class, the hubs of our communities. Every library is a great equalizer—accessible to anyone. Our libraries are the last bastion of our democracy. As you prepare to ask voters to approve funding or bond for a renovation, expansion or the building of a new library or if you need to impac...
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2 Successful Public Library Marketing and Advocacy Campaigns

library advocacy
Since 2005, Libby Post from Communication Services has worked with dozens of libraries to help them achieve financial stability and sustainability.  A political consultant by training, Post uses her political communication skills to help libraries throughout the country build advocacy programs for funding campaigns. Specializing in library advocacy campaigns, her focus is helping public libraries throughout New York State and around the country wage successful redistricting efforts, budget vo...
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Building a Library Advocacy Team

A lot has changed since the presidential election. Our national political landscape has done a total 180. Library advocacy at all levels—national, state and local--is going to be as important as ever. You can’t just wait until you’ve got just a few months to organize for a vote or to move your local municipal leaders to increase funding. You’ve got to build your advocacy team before you need it. Trustees, Friends, volunteers and patrons already have an affinity for your library. Turn that com...
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